Branding & Identity
There are 230,000 businesses in WA alone and it is advantageous for each of them to have a cohesive visual brand identity which will set them apart from their competition and make them easily identifiable. There's more to a brand than picking a name and making a logo – it's essential to consider every aspect of the 'personality' of the brand to ensure it is relatable or aspirational to the target market. Consider the values of your business and the feelings you want it to evoke – if these are effectively communicated in the visual cues and tone of voice of the brand, they can help to differentiate yourself from the competition and build trust and recognition with potential customers.
I will work with you to create an identity and logo, considering your target market, location, values, and competitors. We will also create any other necessary designs, including (but not limited to) business cards, signage, and website.
Print & Promotional Materials
Print makes your business tangible. Promote your business or product with business cards, brochures, catalogs, pamphlets, flyers, stickers, and advertising. Things that can be held, experienced, remembered and shared with others. I will work with your business to design the appropriate promotional materials, considering stock and finishes that are within your budget but also leave a lasting impression.
Signage & Product Design
Signage is essential for any storefront, whether it be for increased visibility, to communicate opening hours, or to promote a special or sale. This can be achieved with window decals, a-frame signs, lightboxes, posters, pull-up banners, or on-the-counter point-of-sale displays.
If you are looking to bring a new product, book or CD onto the market, I can work with you to design any required labels, cartons, boxes, or packaging, that will help you stand out from the competition.
Web Design & Social Media
In this day and age, the internet is often the first place customers go to when looking for a service or product. It's essential to have a cohesive and prominent social media presence to support your brand, as it is the easiest and most efficient way to be exposed to a wider audience. An engaging website is also incredibly important for online visibility. Every business is unique and we are able to tailor your website to give your customers reasons to keep coming back!